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The Most In-Depth Google Tag Manager (GTM) Course for 2021

$109.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • Install a wide array of marketing tools without the need for a developer
  • Setup Google Tag Manager in different CMS and e-commerce platforms (WordPress, Shopify, Squarespace, …)
  • Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
  • Track conversions, auto events, file downloads, link clicks, button clicks…
  • Import and export tags from one Google Tag Manager account to another
  • Troubleshoot the problems that might arise
  • How to simply exclude traffic from analytic reports for specific devices and people
  • Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
  • Reading and Writing First-party Cookies
  • Learn about Lookup Tables, Scroll Triggers, Time Triggers and more…

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.

We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.

By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and you’ll be able to come up with your own tag ideas and implement them confidently.

Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.

With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.

In short Google Tag Manager (GTM) is a free platform from Google (duh 🙂 ) that allows you to install different types of marketing tools/scripts like Google Analytics, Facebook pixel, Mailchimp forms,… to your website.

You’ll learn how to do all this without any special technical knowledge.

Some of the topics we will cover are:

  • The initial Google Tag Manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your set up and how to solve them.

  • Google Tag Manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google tag manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I’ve picked up over the years.

  • Setup essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics, LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we’ll learn how to check if your tags work correctly with the help of Google Tag Assistant.

  • How to Improve & Expand Your Tracking Data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We’ll also play around with cookies and URL parameters.

  • More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team’s traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We’ll also take a look at how to set up and trigger events in the new Google Analytics 4 (GA4).

If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You’ll learn the most essential tracking concepts that each business nowadays needs.

If you are a marketer who wants more control setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.

By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all the future course updates.

So, stop thinking and start learning now!

Who this course is for:

  • Anyone trying to simplify the setup and installment of Google Analytics & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
  • Marketing managers trying to iterate experiments quicker and without involving developers.
  • Online business owners and marketers trying to simplify their work by learning Google Tag Manager.

Course content

  • Introduction
  • Initial Google Tag Manager (GTM) Installation and Browser Setup
  • Overview of Google Tag Manager (GTM) Interface and Best Practices
  • Setup Essential Tags and Publish Them
  • Improving & Expanding Your Tracking Data
  • Advanced Tracking Concepts
  • Conclusion

12 reviews for The Most In-Depth Google Tag Manager (GTM) Course for 2021

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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