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Small Business Marketing Crash Course.

$49.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • You will have a clear blueprint to follow to market your small business from the ground up.
  • You will have a clear understanding of how to research your market and stand out from the competition.
  • You will learn how to create products that attract customers’ attention and drive word of mouth.
  • You will have a clear understanding of how to position your brand to attract the right customer.
  • You will have a clear understanding of how to develop a marketing pitch that sells.
  • You will have a clear understanding of how to capture your product and social media photography, design your logo, marketing materials, and your packaging.
  • You will learn how to sell your product through the power of branding and visual perception.
  • You will learn how to effectively use social media advertising to drive customers to your brick and mortar and online stores.
  • You will learn how to plan for your marketing automated systems and funnels.
  • You will learn how to optimize your Ads and landing pages for conversions and ultimate sales.
  • You will learn how to position your brand as an authority brand and transform from a commodity business to a premium, value-oriented brand.

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This my first course on Marketing after reading some Marketing Books, but with few lessons have watched in this Course, it very, very good and explained everything well with one or two examples.

– Iyanda Akeem

I love how the instructor explains things and the assignment and resources are included at the end of every lesson…Loved it…

– Prerna Singh

This course teaches me clearly understand about marketing.

– Quang Nguyen

IS THIS THE RIGHT MARKETING COURSE FOR YOU?

Have you ever asked yourself why some small businesses strive at marketing their products and services while most don’t? Pause for a second and think about it. If you know the answer, you can skip this course and move to another; if not, then you have arrived at the right place.

In this marketing course, you will learn:

  • HOW – TO THINK LIKE A MARKETING STRATEGIST:

    Most marketing gurus teach you how to be tactical, that’s what they are good at, easy fluffy stuff, first-level marketing, but for me, it’s a no-no.

    In this strategic marketing course, I will show you how to be a master strategist; this means I will tell you precisely what goals your business should achieve and how to to get there, both strategically and technically.

  • HOW – TO POSITION YOUR BRAND TO YOUR TARGET AUDIENCE:

    Marketing is mostly about a precise positioning of your brand toward a specific group of an audience; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers.

    Brand positioning is like fishing, it’s an art, for every fish, there is a specific hook; Get it right, and you hook the right fish, get it wrong, and you go back home with undesired fish or sadly with no fish at all.

  • HOW – TO DESIGN A CLEAR AND CONNECTING UNIQUE SELLING PROPOSITION (USP):

    To design an attractive, unique selling proposition, you need to think like a customer, not like a business owner.

    In this course, we will talk about consumers’ psychology and behavior, dig into their unmet wants and needs, be it physically and emotionally, then develop a customer-centric unique selling proposition that solves a specific challenge for a particular customer wants, abilities, and desires.

  • HOW – TO COMPETE WITH PRODUCT DIFFERENTIATION:

    Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation.

    In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share.

  • HOW – TO DEVELOPE A MARKETING PITCH FOR YOUR PRODUCTS:

    To sell your product first, you need to know how to sell it; it is the act of taking your product, clarifying and refining its message to appeal to a specific customer’s interest.

    In this course, I will break down to you the steps of taking your product features and benefits and turning them into social and functional advantages; you will learn how to communicate with each different customer differently and deliver the right message that triggers their interest and buy.

  • HOW – TO BUILD THE MARKETING WITHIN YOUR PRODUCT:

    For a small business with a little budget to spend on advertising, the best way to start the engine of your business and grow it is through word of mouth; this requires your brand to be strategic and creative about its product offering and build the marketing into the product.

    In this course, I will take you through some methods of how to make your product and brand fresh plus exciting, which will motivate your customers to spread the word and do free advertising for you.

  • HOW – TO PRESENT AND POLISH YOUR BRAND VISUALLY:

    Most businesses aesthetics and visual presentation suck, that’s a fact, just look around you, and you will see it everywhere.

    Vague product photography, unmemorable logo design, generic lifestyle imagery, cheap product packaging, and a weak sense of brand identity. Put it simply; the brand is distracting, unclear, inconsistent, and all over the place.

    In this marketing crash course, I will walk you step by step and show you how to define your brand personality and visual theme using a simple yet impactful visual language that triggers people to relate themselves to your brand experience and take action to buy your product.

  • HOW – TO BUNDLE AND OFFER YOUR PRODUCTS TO YOUR CUSTOMERS:

    Do you know why most marketers and entrepreneurs fail at selling their products and services? I will tell you why; It’s because they focus on the product rather than how to offer it.

    Customers don’t buy a product; they buy a complete package, a deal, and juicy hunts, I will show you the (what, when, how and to whom) of bundling your product as an irresistible offer, then leveraging it to build social proof around your brand, or increase the sales velocity and bottom line of your business.

  • HOW – TO DISTRIBUTE YOUR PRODUCT TO THE MARKET PLACE:

    If your customers can’t find your product, they can not buy it; it’s that simple, your product needs to be displayed and approachable to your end customer, be it online, offline, wholesale or retail.

    I will show you how to take your product and distribute it to the end-customer, be it B2B or B2C, I will also arm you with valuable insights on what to consider, and what mistakes to avoid.

  • HOW – TO PLAN FOR YOUR MARKETING AND SALES FUNNELS AND SYSTEMS:

    Marketing without systematic steps and process is a wishy-washy job with an unpredictable outcome and performance; No business hire or work with a marketer who has no systems in place, I know I would not risk it, would you take the gamble?

    In this course, I will show you step by step of how to design and plan for your marketing and sales funnels, starting from attracting a stranger through promotions to optimizing your landing page and making a sale.

    I will also teach you how to develop a low-cost affiliate system that makes your customers bring more business and money with none of your extra work and cost.

  • HOW – TO LEVERAGE ORGANIC AND PAID MEDIA TO PROMOTE AND SELL YOUR PRODUCTS:

    Everyone knows that today’s marketing highly depends on social media for starting a business and growing it, be it by both organic and paid methods; Nothing new about that. However, most people don’t know how to leverage social media effectively to build a powerful brand and make a sale.

    In this course, I will show you how to leverage the power of Facebook advertising to build a powerful brand, fill your business pipeline, and generate consistent sales.

  • HOW – TO BUILD VALUE AROUND YOUR BRAND:

    Marketing for small businesses is about giving value to make a profit; it’s as simple as that. The secret relies on how to position your brand as a celebrity brand, create authority, and manufacture a halo effect around your product.

    I will teach you how to leverage social media and content marketing to inspire your customers, connect with your audience, build value around your brand, make your product familiar, and ease the selling process.

    You will learn how to position your brand and sell from a place of strength and service rather than from a place of weakness and desperation.

  • BONUS: HOW – TO ANALYZE PRODUCT COST STRUCTURE:

    I believe that you don’t want to end up out of business soon, do you? Tons of small businesses default into the habit of not calculating the costs of creating their products, operating their business, and marketing expenses, which will lead them straight to death.

    In this bonus video, I will walk you with a simple step-by-step process on how to calculate and manage the costs of running your business and making it profitable.

Keep in mind that this course is not for everyone, at least not for someone who is looking for a quick buck, or consider marketing as a hobby, It took me a decade of research and working with different clients in different industries, markets, and cultures around the world to make it happen, and it will require you to put in focus, effort, time and work to make things happen for your business.

I designed this course as a shortcut for the people serious about business and marketing and looking for an in-depth course about the fundamental of marketing without going through all the frustrating books, scam courses, and complicated research.

This course also offers in-depth insights on how to plan for your product and marketing system if you are a beginner and looking for resources to jump-start your business adventure.

Please note this course is not a get rich quick or simple tips and tricks on how to increase your followers; I will leave that to other gurus and YouTubers.

This course comes with tons of visually rich, simple, and practical examples and exercises presented simply and easily to follow.

If you are ready, then let’s go, I will see you on the inside.

Who this course is for:

  • Entrepreneurs are starting new small businesses, their primary focus on building a successful brand that acquires customers’ loyalty.
  • Entrepreneurs are struggling with marketing their small business and looking for a simple strategic and systematic approach to boost their brand.
  • Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
  • Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
  • Visual designers seek a better understanding of the relationship between business, marketing, and design.
  • Not for someone looking to make a quick buck in a short time.
  • Not for someone looking for quick tips on how to rank first on search engine.
  • Not for someone looking for quick tips on how to increase social media following massively.

Course content

  • Pre-Marketing
  • Post-Marketing

12 reviews for Small Business Marketing Crash Course.

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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