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Master Google Analytics Reports, Tag Manager and Data Studio

$109.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • Understand all pre-defined reports in Google Analytics comprehensively (For Beginners)
  • Learn to collect customized data from your website with advanced concepts such as Events, Goals, Custom Metrics, User-ID and more
  • Set-in-motion advanced level of data collection from your website using Google Tag Manager and Data Layer concepts
  • Learn how to get started with Google Analytics 4 – the latest version of Google Analytics
  • Build advanced reports step-by-step for customized reporting using Data Studio
  • Get your certification, become a Marketing Analytics specialist

Now includes starter lessons on Google Analytics 4!

“You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio (with hands-on exercises on a real website). In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-).”

Once you have completed this course, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any website.

—————————-

Hi.

Welcome to my course on Google Analytics. Let’s see why you should take it.

I have been a product marketing specialist for years and I deal with a lot of online marketing optimization exercises. I experiment a lot on web pages, marketing ads, sales messages, etc. Frankly, without the data from Google Analytics, I would be simply shooting in the dark as an online marketer.

Think of your website’s homepage. You added a beautiful looking banner, a very strong product message, and a great CTA on the page. Everything felt perfect. In the next 10 days, the homepage stopped generating revenue altogether. Why? Is it the banner? Is it the message? Is it the call to action? Where do you even start? It is simply impossible to achieve online marketing goals if marketing analytics is not in place.

This is the most compelling reason why you should learn Google Analytics.

But why this course? Because this course is in the right sense “Comprehensive”

Why do I say so? You see, Google Analytics skills can be categorized into 3 different levels:

Level I: Mastering the analysis of out-of-the-box reports in Google Analytics

Level II: Customizing Google Analytics to capture 5X more data and take intelligent decisions regarding your website and traffic

Level III: Learning to use Google Tag Manager and Google Data Studio to capture and visualize almost any data that you may need to boost marketing performance

Most of the online courses are all about Level I. Good for beginners, but develops limited skills in Google Analytics. A few courses provide Level I and Level II lessons and almost no course goes to Level III. To become ready for real business scenarios, add more value to your CV, or even get your certification (GAIQ), it is imperative that you master Level III.

You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio. In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of the bounce rate is pretty much wrong ;-).

There is more. We are going to launch a local website (just with button clicks, zero coding) to practice setting up and customizing Google Analytics on this website, together.

Once you have completed this project, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any other website.

I hope you learn a lot of skills in the course lessons.
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What participants say about the course

“Loved this course. So much valuable information. I will be taking it again to try to better absorb it.” – Luke

“I totally loved the course content. I’d highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I’m not from the analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You very much Rudranil 🙂 All the best!” – Swati

“This is one of the courses that provide a good understanding of GA, GTM, and Data studio from basics to a good level of expertise. On researching and learning from different stand-alone courses, I believe that this is the best available course. Anyone interested to learn GA, GTM, and Data studio, do not waste time and take up this course.” – Varinder

“The instructor has given a very lucid explanation of the “Why” behind the course. The way he has uses simple examples to convey a greater idea will appeal to any person interested in learning more about web and google analytics.” – Shaswat

Who this course is for:

  • Online Marketing Professionals
  • Marketing Analytics Professionals
  • Web Analytics Professionals
  • Internet-based Small Business Owners
  • Web Analytics Developers

Course content

  • About this Google Analytics Course
  • Google Analytics Demo Account and Installation Overview
  • Getting a Feel of Google Analytics
  • Google Analytics – Audience
  • Acquisition
  • Behavior
  • Conversion
  • Attribution Modeling
  • Setup the Google Analytics Project
  • Configure GA: Part I

12 reviews for Master Google Analytics Reports, Tag Manager and Data Studio

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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