skip to Main Content
Sale

Marketing Psychology: How To Become A Master Of Influence

$124.99 $12.00

4.88 (12 reviews)
Category:

Description

What you’ll learn

  • Create Effective Marketing Funnels That Drive Sales
  • Create Lead Magnets That Your Prospects Desperately Want
  • Apply The 12-Step Formula For Writing Scripts For Videos That Sell
  • How To Drive High-Paying Customers From Amazon For FREE
  • Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
  • Write Effective Emails In Your Email Marketing Sequence
  • Identify Your Target Audience (Demographics & Psychographics)
  • Influence The Decision Brain Of Your Prospect To Close More Sales
  • Come Up With Effective Names For Digital Products
  • Increase The Value Of Your Ideas 10x
  • Discover The Elements Of High-Converting Squeeze Pages
  • Communicate To The 4 Learning Styles (by David Kolb)
  • Create High-Quality Content That Your Customers Will Love
  • Choose The Right Pricing Strategies And The Ones You Must Avoid
  • Use The Framing Effect To Influence Buying Decision
  • Understand When And How To Present The Price Of Your Product
  • Implement Pricing Tactics To Increase Sales
  • Price Your Product Line
  • Increase The Effectiveness Of Your Discount Tactics
  • Calculate Important Business Metrics (Simple Formulas Provided)
  • Use The Two Forces (Pain And Pleasure) To Influence Buying Decision
  • Apply The Power Of Anticipation To Your Marketing
  • Apply The Urgency Principle To Close More Sales
  • Eliminate The Chance Of Decision Fatigue
  • Align Bonuses To Your Main Offer
  • Apply Social Proof On Your Sales Page, Squeeze Page, And Blog
  • Understand The Difference Between Emotional And Rational Appeal (And Use The Right One For Your Audience)
  • Apply Guarantees As Objection Killing Devices
  • Discover The Most Critical Points In Your Marketing Funnel That You Must Test
  • Use FAQ As An Objection-Killing Device
  • Apply An Onboarding Sequence To Reduce Refunds
  • Enhance Your Listening Skills
  • Top 3 Elements Of Highly-Converting One Time Offers (OTOs)
  • How To Apply “The Same Day Funnel”
  • How To Apply “The Recurring Revenue Funnel”
  • How To Apply “The High-Ticket Funnel”

Show moreShow less

If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this program might be one of the best business decision you’ve ever made!

 …and before I tell you why let me first introduce myself….

*****

IMPORTANT UPDATES FOR 2021:

  • I’ve added my traffic system for getting high-paying clients from Amazon.

  • [MINI COURSE – 11 Lectures] How to apply Scarcity Marketing professionally (theory plus step-by-step instructions).

  • I’ve added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!

  • Training on how to build, implement and edit high-converting pages and funnels to your business (for marketers).

  • Over 1209 positive reviews and 18,598 students!

*****

Howdy,   

My name is Vladimir Raykov and I have sold over 20000 digital products online ranging from $7 to $497. During the last several years, I’ve been obsessed with learning and implementing cutting-edge marketing strategies that help businesses drive sales today.   

I’ve invested virtually thousands of dollars in formal and informal education and years sharpening my marketing skills.

I’ve analyzed the most successful online entrepreneurs today, their squeeze pages, sales pages, marketing funnels, customer service techniques, conversion techniques, pricing strategies and what I found was shocking!    

They all use the very same psychological triggers to influence their prospects to buy from them, to become their customers. If I could summarize my findings with only one phrase, here it is – the most successful online entrepreneurs possess what I call – Marketing Influence!   

This is the key to their success, this is their competitive advantage.   

You might be asking, what is marketing influence all about?

Let me first tell you what marketing influence is NOT. 

  • This is not the latest trick for driving useless 1-cent per click Facebook traffic

  • This is not some weird NLP technique.

  • This is not misleading people into doing something they don’t want.

Marketing Influence is all about a solid understanding of human psychology and marketing. Once you have that understanding, you will be able to do marketing in a way that your prospects will be begging you to sell them your products.   

I’ve identified 5 main pillars that would help you increase your marketing influence to a point that you become the go-to expert in your industry, you start driving more sales than ever before, and you grow your business effortlessly. And this is not an exaggeration because we can use technology to automate over 90% of your marketing processes!   

And before I tell you more about these pillars, I want to show you what happened when I launched Marketing Psychology 101 at Udemy.   

Over 5000 people enrolled and the course quickly became a best-seller as you can see.

My students started implementing the techniques and saw results almost immediately. Here is what some of them said:   

“Marketing Professionals! You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it’s that good.” – Brent Dunn 

What about the next one…   

“Kick-ass principles that are too often ignored… Everybody will benefit from Vladimir’s course, for real. If you’re in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!” – Robin Hanna

“If you are in marketing, (or any kind of business), take this course! It’s a must!” – William Heredia   

“Great course! Following the instructor advice, I got measurable positive results! Nice!!!” – Jordan Stanchev   

“Great course! Everyone that works with sales should check it out. Most of the advice can be used in any sale situation.” – Johnny Hov   

And so many more similar reviews!   

Besides the reviews, some of my students posted discussions and sent me emails asking for Marketing Psychology 2.0   

And here is how I responded: “As for now, the interest for the Marketing Psychology Part 1 is great. I will seriously consider part 2.”   

And now, after 11 months of hard work, research and testing marketing concepts, and thousands of dollars spent during the process, Marketing Psychology 2.0 is here.

I’m excited to introduce…   

Marketing Psychology: How To Become A Master Of Influence is officially live!

Now, let me tell you what this program will do for you and your business. As I’ve said, I’ve identified 5 main pillars that your business must possess if you want to increase your marketing influence, increase the number of sales, decrease your refund rates, automate your marketing and ultimately grow your business.     

Marketing Pillar #1 – The Psychology Of Digital Information Product Creation   

Many people built information product businesses, including myself but even if your business is not about selling digital information products, this type of products can add tremendous value to your business in many ways.    

For example, you can use digital products as a marketing or customer satisfaction tool. This is what some of the biggest companies in the world do, companies like Facebook, Google, and Adobe! Why wouldn’t you?   

In this section of the program, you will learn how to create digital information products of superior quality. I won’t be teaching you the tech, boring stuff such as how to use screen recording or presentation software. I’ll be teaching you proven, ready-to-implement techniques for creating content that moves people to take the action you want!   

More specifically, you will learn:   

  • How to write a compelling name for your product that will increase its perceived value and make prospects say “Yes, this is something I want”. We’ll do that by inserting the main benefit your product delivers in the name itself and we’ll make it specific by adding absolute numbers.

     

  • How to teach and explain your ideas in a way that will cause a positive change in behavior because the true purpose of learning is a behavioral change is not simply a collection of facts. I created a model that is deadly-effective in terms of passing on information! I called it the APE Model. By the way, the APE model is so effective that it helped me receive over 2000 positive reviews for my digital products. It’s that good.

     

  • How to communicate in a way that your prospects and customers will understand you perfectly every time! You’ll discover the four learning styles proposed by the prominent Harvard Psychologist David Kolb. And if you are not aware of these, your marketing messages won’t relate to people’s needs which means disconnect and no sales. 

     

  • How to increase the perceived value of your ideas instantly and make them impossible to forget! That means people would be willing to pay a higher price for your digital products. 
     

Marketing Pillar #2 The Psychology Of Pricing

One of the areas online entrepreneurs feel uncertain is the price tag of their product or service. What these entrepreneurs fail to understand is that perceived value is what matters when people make a buying decision!   

This is why you can find case studies all over the place when an increase in price leads to more sales. This is not what Economics 101 teaches us. I hope my professor on Economics won’t get angry here.   

Here is what you will learn in this section.   

  • The four general pricing strategies and the two you must avoid at all cast.

     

  • How to apply the Framing Effect when presenting the price of your product to make it look like a real bargain! This technique is so effective that no matter how expensive your product is, your prospects will be in a hurry to buy it!

     

  • When the right time to present the price of your product is. Is it better to present the product first and then the price or the other way around?

     

  • How to use Decoy Pricing to increase sales by making people choose your desired pricing option. Apple uses that all the time when they are selling iPad.

     

  • How to do discounts the right way. And how entrepreneurs are killing their businesses by using discounts without realizing it.  

     

  • How to price your product line and the meaning of each product for your business. If you have only one product and this is your business – you are in trouble! We need to fix that.    

Let’s carry on to..   

Marketing Pillar #3 The Psychology Of Conversion   

In this section, you will learn the most powerful psychological triggers to increase your conversions. That means more visitors will opt in when they see your squeeze page and more subscribers will buy when they see your sales page or sales video.   

Regardless of the business you are in or will be in the future, these in-demand skills will help you sell effectively!   

More specifically, here is what you will learn:   

  • How to communicate directly to that part of the brain responsible for making a decision – we call that part – The Old Brain. And I can’t help myself here, I want to share the most important characteristic of the old brain, some people call it reptilian brain. It is selfishness. If the old brain could speak, he would say “What’s in it for me”.

     

  • The two underlying forces behind any kind of action we, humans, take and how to use these forces in your marketing messages. Tony Robbins talks about these all the time.

     

  • How to apply the Power Of Anticipation in your marketing! Jeff Walker and his students made over 500 million in sales using this principle!

     

  • How to apply the Urgency Principle, this is by far the best conversion tool in your marketing arsenal. Period.

     

  • How to eliminate Decision Fatigue because if you don’t, this negative psychological reaction will cause your visitors walk away!

     

  • How to use bonuses professionally to increase your sales. And the #1 reason why bonuses don’t work!

     

  • How to use the most powerful form of Social Proof as a conversion tool.

     

  • When to use logical appeal and when to use emotional appeal in your marketing messages. The two advertising schools are always arguing about that.

     

  • Top 10 emotional triggers used by marketers. Fear is the first one, some of the rest might surprise you.

     

  • How to use Guarantees as risk removal or reversal devices. This will lead to more people buying your product.  

Marketing Pillar #4 The Psychology Of Your Marketing Funnel   

Here you will discover how to apply all of the psychological triggers you’ve learned in the previous section. I will teach you in a very detailed manner how to automate your marketing and build a highly effective marketing funnel for your business that will be driving sales on autopilot!   

More specifically, here is what you will learn:   

  • The critical elements behind ANY effective marketing funnel (no exceptions)! Why? Because if you don’t include these elements, your traffic would go down the drain.

12 reviews for Marketing Psychology: How To Become A Master Of Influence

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

Leave a customer review

Your email address will not be published. Required fields are marked *

Back To Top