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Marketing Management Masterclass – 13 in 1 MBA Level Course

$94.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing.
  • You will learn marketing research and segmentation, targeting and positioning (STP).
  • You will learn consumer and business buying behaviour.
  • You will learn branding, product life cycle (PLC) and Product strategy.
  • You will learn how a firm /company price a product and what are the pricing strategies.
  • You will learn how a firm creates marketing / distribution Channel.
  • You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

If you are a student of ‘Marketing Management’ subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip KotlerKevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.

5 Star Reviews and Comments:

Umut Çeli̇köz – Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer’s passion is very evident and INFECTIOUS. THANK YOU, THANKS :))

Emmanuel Kwabena Appiah – I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!

Ivana – Great course with simple explanation of definitions.

Mohamed Naseef KSuperb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. 

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In 13 sections, this course helps you learn Marketing through 119 videos.

In this course,

  • We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix – 4Ps and 7Ps of Marketing.

  • Then questions like – ‘How do you create Customer Value’ and ‘how do you identify the needs of the customers’ are answered through concepts of Customer Value and Marketing Research.

  • We also try to understand the Consumer as well as Business Buying Behaviour.

  • How do you identify a market segment‘ and the processes involved in Targeting and Positioning are discussed in the course.

  • The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.

  • We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.

  • We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.

  • Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.

All the above concepts have been simplified through real world examples from leading companies of the World. 

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

This course also comes with:

~ Lifetime access with all future updates 

~ Fast and Friendly support in the Q&A – Comments section

~ Udemy Certificate of Completion

~ A 30 Day “No Questions Asked” Money Back Guarantee!

‘Buy Now’ this course risk free and master the subject area of Marketing.

See you there…

Who this course is for:

  • MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.
  • Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.
  • Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

Course content

  • Overview of Marketing
  • Market Oriented Strategic Planning
  • Marketing Environment
  • Marketing Research
  • Demand Forecasting
  • Consumer Markets and Consumer Buying Behaviour
  • Business Markets and Business Buying Behaviour
  • Segmentation, Targeting and Positioning (STP)
  • Brand
  • Product, New Product Development and Product Life Cycle

12 reviews for Marketing Management Masterclass – 13 in 1 MBA Level Course

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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