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Marketing Fundamentals – Small Business Marketing Success

$94.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • A blueprint to systemizing the marketing of your business
  • Proven marketing strategies and tactics that will help you grow your business and stand out from the competition

Owning a small business, you juggle many balls in the air – and with only 24 hours in a day, it can be difficult to focus on marketing your business.

One of the biggest challenges I see when I work with small business owners is that marketing your business can often be a little bit like throwing mud at the wall and seeing what sticks.

And it’s easy to get overwhelmed by all the marketing strategies and tactics we should engage in. I was recently speaking on marketing at a large sales conference and one audience member stood out to me. After listening to speaker after speaker talking about how to market and sell, he simply asked “how am I supposed to do all that and still run my business?” That question really stuck with me because it summed up how many small business owners feel. And the answer to it is: you can’t do it all – not at the same time anyways. So how do you do it? Follow a SMART marketing plan that incorporates basic marketing fundamentals – a solid system that will guide you. Marketing your business isn’t a giant leap, but it’s the discipline of putting one foot in front of the other one, day after day, rain or shine.

Small business owners often focus on marketing their business when business is down and do a good job giving it a strong push to increase sales. But once the business gets busier (and other areas of the business need attention – the team is growing, product or service lines are expanding), less attention is giving to marketing. After all the business is running well now… but it’s not. Without constantly giving attention to your marketing to feed your sales funnel, you will create a rollercoaster business that’s up when you market your business and goes down when you pay less attention to your marketing. Sounds familiar?

In this course I will share with you the blueprint to your marketing success.

You will learn about:

Your Target Market: You will learn why identifying your target market is critical to your business success and how to define the target market for YOUR business.

Your Market Positioning: What does your business stand for, what value do you provide and what makes you unique? You will learn why the answers to these questions are key to communicating your market positioning to your prospects and clients.

Websites: Your website is the centre of your digital marketing universe. Do you have a website, and if so, is it performing well? You will learn about the key components to building a successful website and how you can work on this right now.

Blogging: Are you writing a blog? If the answer is “yes”, congratulations! I’ll teach you how you can tweak your blog to be an even better marketing tool for your business. If the answer is “no”, I’ll ask you to please revise this answer to “not yet”. A blog is a cost effective and easy to implement marketing tool (and yes, you can write!)

Social Media: Without doubt, social media is a “must” in today’s marketing, but it’s also the most overwhelming part of marketing for small business owners. I will teach you how to develop a successful social media strategy that is sustainable for your business.

Email Marketing: Email marketing should be a component in any small business’ marketing mix – and it’s also one marketing tactic that can be highly automated and systematized. You will learn how email marketing can help you build lasting relationships with your prospects and clients.

Video Marketing: Are you doing any video marketing yet? It’s easy to get started (and cost effective, not to say free!). Learn why video marketing is so powerful and how you can make it work for your business.

Offline MarketingPrint: I have owned a digital printing company for over 18 years, and print is still close to my heart. It’s a powerful marketing tool that will help you drive traffic to your online marketing channels. Learn how you can have big results on a shoestring budget.

Offline Marketing – Direct Mail: I call direct mail a secret weapon when it comes to marketing. Learn why and how you can tap into this “secret weapon” for your business.

Why should you buy this course?

It will help you grow your business! We cover strategies and tactics that are proven to increase sales and profits and each lecture is followed by an exercise that will encourage you to implement what you have learned right away (knowledge is power, but only when acted upon!).

I have created this course for every small business owner out there who wants to grow their business. I am an entrepreneur and small business owner myself and I believe that most businesses started out as someone’s dream…and I am here to ensure that the dream has a solid foundation beneath it.

If you are ready to take the next step…and go from “throwing mud at the wall” and seeing what sticks to creating a sustainable, results-oriented marketing system for your business, click on “take this course” at the top of this page. It’s that simple (and since every Udemy course comes with a 30-day money back guarantee… you have everything to gain and nothing to loose!)

Who this course is for:

  • Small Business Owners ready to take their business to the next level
  • Entrepreneurs planning to start a small business
  • Solopreneurs who are overwhelmed with “doing it all”
  • Individuals interested in learning about marketing tactics and strategies

Course content

  • Course Introduction
  • Smart Marketing Strategy
  • Smart Marketing Tactics
  • Conclusion
  • Bonus Content

12 reviews for Marketing Fundamentals – Small Business Marketing Success

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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