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Marketing Campaign Strategy from A to Z

$99.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • How to plan a digital marketing campaign from start to finish.
  • Use multiple marketing channels to reach a marketing campaign goals.
  • Create campaign messages that are tailored to your target audience.
  • Understand how to measure a campaign
  • Launch your marketing campaign with customer centric messaging

Brought to you by real world marketers from Udemy’s marketing team! 


What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.   

Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you’re an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric

In this course, you will:

  • Learn the steps involved in planning and executing a marketing campaign

  • How to leverage the marketing funnel to identify your marketing campaign goals

  • Develop a campaign strategy statement that’s grounded in understanding your customer.

  • Use the Marketing Mix to highlight the right benefits for your audience

  • Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign

  • Develop basic A/B testing plans and learn other common marketing analytics terms.

  • Plan a launch a winning Marketing Campaign Strategy and Plan

  • Understand the components of a Creative Brief to effectively work with designers and copywriters!

  • And more!

This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we’ve faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!

Why this course?

In this course we walk you through the steps we take when creating a marketing campaigns.  Our course is designed to complement channel-specific marketing courses on Udemy. You’ll find that once you’ve learned the “why” and “how”, you can apply it to boost the performance of any marketing campaign across any channel.

In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!

Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we’re always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!

So let’s do this! Enroll today and start marketing! We’re excited to meet you. 

Who this course is for:

  • Students interested in learning how to create a marketing campaign across multiple digital channels.
  • Students interested in the steps involved in running a marketing campaign.
  • Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.
  • Fans of Cynthia & Jasmine!

Course content

  • Introduction
  • The Product
  • The Opportunity
  • The Customer
  • The Strategy
  • Midway Review
  • The Message
  • The Channels
  • The Metrics
  • The Plan

12 reviews for Marketing Campaign Strategy from A to Z

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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