Marketing Campaign Strategy from A to Z
What you’ll learn
How to plan a digital marketing campaign from start to finish.
Use multiple marketing channels to reach a marketing campaign goals.
Create campaign messages that are tailored to your target audience.
Understand how to measure a campaign
Launch your marketing campaign with customer centric messaging
Brought to you by real world marketers from Udemy’s marketing team!
What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.
Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you’re an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric
In this course, you will:
Learn the steps involved in planning and executing a marketing campaign
How to leverage the marketing funnel to identify your marketing campaign goals
Develop a campaign strategy statement that’s grounded in understanding your customer.
Use the Marketing Mix to highlight the right benefits for your audience
Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign
Develop basic A/B testing plans and learn other common marketing analytics terms.
Plan a launch a winning Marketing Campaign Strategy and Plan
Understand the components of a Creative Brief to effectively work with designers and copywriters!
This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we’ve faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!
Why this course?
In this course we walk you through the steps we take when creating a marketing campaigns. Our course is designed to complement channel-specific marketing courses on Udemy. You’ll find that once you’ve learned the “why” and “how”, you can apply it to boost the performance of any marketing campaign across any channel.
In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!
Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we’re always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!
So let’s do this! Enroll today and start marketing! We’re excited to meet you.
Who this course is for:
- Students interested in learning how to create a marketing campaign across multiple digital channels.
- Students interested in the steps involved in running a marketing campaign.
- Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.
- Fans of Cynthia & Jasmine!
- The Product
- The Opportunity
- The Customer
- The Strategy
- Midway Review
- The Message
- The Channels
- The Metrics
- The Plan