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Marketing Analytics: Forecasting Models with Excel

$29.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn about two of the most used forecasting tools: simple linear and simple multiple regression
  • Learn how to estimate the trend and seasonal aspects of sales
  • Learn to generate forecasts using the Ratio to Moving Average forecasting method
  • Forecast using dynamic trend and seasonal index using Winter’s method
  • Learn forecasting for new product launch with little or no history about sales of a product
  • Learn how to use S Curves to Forecast Sales of a New Product
  • Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
  • Indepth knowledge of data collection and data preprocessing for Linear Regression problem
  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight

You’re looking for a complete course on understanding Forecasting models to drive business decisions involving production schedules, inventory management, manpower planning, and many other parts of the business., right?

You’ve found the right Marketing Analytics: Forecasting Models with Excel! This course teaches you everything you need to know about different forecasting models and how to implement these models in Excel using advanced excel tool.

After completing this course you will be able to:

  • Implement forecasting models such as simple linear, simple multiple regression, Ratio to Moving Average, Winter’s method for exponential smoothing with trend and seasonality, famous Bass diffusion model and many more.

  • Increase revenue/profit of your firm by implementing accurate forecasting using Excel solver Add-in

  • Confidently practice, discuss and understand different Forecasting models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Forecasting Models with Excel course.

If you are a business manager or an executive, or a student who wants to learn and apply forecasting models in real world problems of business, this course will give you a solid base by teaching you the most popular forecasting models and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of different forecasting models

  • Step-by-step instructions on implement forecasting models in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses – with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman – Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. – Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understanding how future sales will change is one of the key information needed by manager to take data driven decisions. In this course, we will explore how one can use forecasting models to

  • See patterns in time series data

  • Make forecasts based on models

Let me give you a brief overview of the course

  • Section 1 – Introduction

    In this section we will learn about the course structure

  • Section 2 – Basics of Forecasting

    In this section, we will discuss about the basic of forecasting and we will also learn the easiest way to create simple linear regression model in Excel

  • Section 3 – Getting Data Ready for Regression Model

    In this section you will learn what actions you need to take a step by step to get the data and then prepare it for the analysis these steps are very important.

    We start with understanding the importance of business knowledge then we will see how to do data exploration. We learn how to do uni-variate analysis and bi-variate analysis then we cover topics like outlier treatment and missing value imputation.

  • Section 4 – Forecasting using Regression Model

    This section starts with simple linear regression and then covers multiple linear regression.We have covered the basic theory behind each concept without getting too mathematical about it so that you understand where the concept is coming from and how it is important. But even if you don’t understand it,  it will be okay as long as you learn how to run and interpret the result as taught in the practical lectures.

    We also look at how to quantify models accuracy, what is the meaning of F statistic, how categorical variables in the independent variables dataset are interpreted in the results.

  • Section 5 – Handling Special events like Holiday sales

    In this section we will learn how to incorporate effects of Day of Week Effect, Month Effect or any special event such Holidays, pay day etc.

  • Section 6 – Identifying Seasonality & Trend for Forecasting

    In this section we will learn about trends and seasonality and how to use the Solver to develop an additive or multiplicative model to estimate trends and seasonality. We will also learn how to use moving averages to eliminate seasonality to easily see trends in sales.

  • Section 7 – Handling Changing Trend & Seasonality over time

    In this section we will learn about Winter’s Method that changes trend and seasonal index estimates during each period has a better chance of keeping up with changes than other methods.

  • Section 8 – Forecasting models for New Products

    In this section we will learn techniques to forecast new product sales. It is difficult to forecast when we have little or no historical data. The S curve can be used when we have little data and the famous bass diffusion model can be used to predict product sales even before the product is launched in the market.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I’ll see you in lesson 1

Cheers

Start-Tech Academy

Who this course is for:

  • Anyone curious to master Forecasting Models from beginner to advanced

Course content

  • Introduction
  • Basics of Forecasting
  • Getting Data Ready for Regression Model
  • Forecasting using Regression Model
  • Handling Special events like Holiday sales
  • Identifying Seasonality & Trend for Forecasting
  • Handling Changing Trend & Seasonality over time
  • Forecasting models for New Products
  • Appendix 1: Excel crash course
  • Bonus Section

12 reviews for Marketing Analytics: Forecasting Models with Excel

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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