Logo Design in Adobe Illustrator – The Intermediate Level
What you’ll learn
Discover the principles of an effective logo
Learn the difference between free and premium fonts
Discover how to identify quality fonts
Gain knowledge of professional and precise kerning techniques
Learn how to measure, space and balance logo design elements
Gain knowledge of horizontal rule use and bullets points
How to space and measure logo design elements
Learn how to utilize negative space to separate symbol elements
Develop a logo with professional aesthetics and balance
Learn how to use negative space to give a feeling of depth
Discover how to highlight with negative space
Discover how to employ negative space in type
Learn how to conduct an more advanced logo project from start to finish
Learn how to develop an advanced mood board
Discover how to compose an advanced mind map
Gain knowledge of the advanced logo design sketching process
Learn how to develop a refinement sketch using guide paper
Test your logo design skills in the vast array of projects!
Connect with me in the Q&A! – Post your logo design work or shoot a question!
Show moreShow less
* ‘Another amazing course from Daniel. This one really takes your from a beginner level to a more advanced logo designer status.’
* ‘Awesome course as always, if you have understood the fundamentals of logo design this is a perfect next step to level up.’
* Brilliant course! I thoroughly enjoyed the course and it was the perfect ‘next level’ from ‘Logo Design – for Beginners & Beyond’.
*** UPDATED NOVEMBER 2020 ! ***
Due to unprecedented demand, I’m proud to launch this course as the follow up to: ‘Logo Design for Beginners & Beyond’.
**** To all fellow Logo Designers, who are ready for the NEXT LEVEL… ****
As a logo design professional with over 18 years experience, I’m going to reveal to you the next stage of learning in the exact manner in which I learned myself. We’re going to cut to chase and explore all the next realm of logo design, leaving nothing untouched and delivered in a no nonsense manner!
In this second series, we’re going to cover: key logo principles, font selection strategies, precise and professional kerning, measurements, spacing and balance, hidden meaning application and the all
valuable negative space logos – which separates the amateurs from the
We’ll also be delving into comprehensive case studies in which you can see me storm projects from start to finish, from client questionnaire to finished logo, including moodboarding, mind-mapping, comprehensive sketching, pin-point accurate refinement sketching, right through to the digitization in Illustrator.
Try your hand at various assignments too, and I’ll give me highly reviewed, one on one feedback and undivided advice in the Q&A section so that we can fine tune your logo design skills to your personal needs. I’m always here.
Grab your pencil and paper. We’re ready to go.
If you want to supercharge your ability and worth as a logo designer, the next level is only one step away….
Get your Certificate of Completion after finishing the entire course!
Who this course is for:
- Students who have taken my Beginners Logo Design course
- Those ready for more advanced logo design principles
- Pressing the Principles
- Font Selection Strategies
- Test Your Knowledge!
- Precise & Professional Kerning
- Test Your Knowledge!
- Measuring, Spacing & Balancing Elements
- Test your Knowledge!
- A Quick Interjection!
- Negative Space