How to Write a Winning Marketing Plan
What you’ll learn
Understand the benefits of creating a marketing plan for your business
Conduct effective market research
Define your key marketing goals
Understand the 4 P’s of the Marketing Mix
Identify your own marketing mix and what resources you need in order to implement it
Draft a prospective marketing budget
Identify your marketing initiatives and marketing calendar for the next year
By the end of the course, you’ll have everything you need to complete your marketing plan and start putting it into action
How much time are you spending on marketing your business?
An hour a day?
A day a week?
80% of your time?
More importantly, do you know whether all those efforts are paying off?
Most people think about their marketing based on:
What the latest hot tactic is, or
What they GUESSED worked in the past
They’re just HOPING that their marketing will work.
In this course, I’m going to walk you through all the steps in building a marketing plan that will practically GUARANTEE that your marketing efforts are rewarded on a consistent basis. Best of all, I’m not only going to teach you how to write a marketing plan, but you’ll actually be writing your plan as you progress through the course. This means that, upon completion of this course you’ll have a complete marketing plan you can start implementing right away!
Here’s what you’ll be achieving throughout the course:
Do the research that tells you just what your market wants and where to find them
Set SMART marketing goals that are actually achievable
Put together a mix of different marketing tactics that cover every part of your business
Draft a marketing budget, so you know exactly where to spend and how much
Finally, put everything together into a calendar and plans that you can implement RIGHT AWAY!
This course takes the mystery and confusion out of creating an effective marketing plan. Your plan doesn’t have to be as complicated as you think!
Instead, you’ll walk through a clear formula that I’ve put together based on proven BEST PRACTICES.
Don’t waste another minute floundering around in the dark with your marketing.
Enroll in How to Create a Winning Marketing Plan and you’ll be off and running with marketing that you KNOW will work, in no time.
Who this course is for:
- Small Business Owners
- Welcome to How to Write a Winning Marketing Plan
- Why Do You Need a Marketing Plan?
- Conducting Market Research
- Describing Your Company
- Assessing Your Business
- Establish Marketing Goals
- Tracking Your Marketing Results
- Understanding the 4 P’s of Marketing
- Defining the 4P’s of Your Business
- Price Tactics