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How to Create Audio Commercials that Sell

$49.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • Create effective audio ads – ones that sell your client’s or business’s products and services.
  • You’ll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – “The Sound of Marketing®”.
  • You’ll learn everything you need to write audio commercials that sell – and how to get them produced.
  • You’ll learn how to develop the all-important Creative Brief;
  • Powerful opening lines you can use word for word;
  • Customizable script concepts;
  • How to determine production budgets;
  • Where and how to get your commercials produced;
  • How to find and work with professional voices;
  • How to work with celebrities;
  • How to work with clients who voice their own spots;
  • How to create testimonial commercials that feature customers of the advertiser;
  • How to find sound effects and music for your ads;
  • How to present your scripts to clients;
  • How to get the best out of recording sessions;
  • How to give error-free scheduling instructions to radio and other media that will run your ads;
  • And much more.

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Audio Advertising – A Booming and Growing Industry

AM & FM radio, satellite radio, streaming services, podcasts. Together, they’re a booming, multibillion industry. And all of them carry audio advertising. That means there are outstanding opportunities for those who know how to create radio commercials and other types of audio ads – and those opportunities are growing.

How Do You Take Advantage of the Opportunities?

But to take advantage of them, you must know how to create audio commercials that sell. This course provides you with a step-by-step, start-to-finish process that will enable you to easily write audio commercials and get them produced. You’ll be able to create commercials that work to sell all kinds of products, services and more.

Who Are We to Teach You?

How do we know? Because we – your instructors, the principals of The Norman Agency, “The Sound of Marketing”® – have created thousands of audio advertising campaigns during our careers, for consumer-focused products and services as well as B2B clients. And what we’ll teach you are the skills and techniques that we use year in and year out.

What Are You Going to Get from This Course?

·      3 hours of lectures

·      proven techniques

·      downloadable examples

·      customizable templates

·      the confidence to write and get your audio ads produced

·      access to your instructors through the comments section; answers to your questions within two business days

Who this course is for:

  • This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups:
  • Staff Copywriters who have recently been hired by a radio station or an ad agency;
  • Freelance copywriters who want to add these skills to their list of services;
  • Radio station producers and freelance producers who might have to write commercials;
  • Radio station sales reps who need to write commercials for their clients;
  • Marketing managers who want to knowledgeably create or supervise the creation of commercials;
  • Business owners who want to fully understand the whole process or write their own ads;
  • Announcers or actors who want to offer audio ad writing as an additional service for their clients;
  • PR practitioners who want to provide audio ads to their clients;
  • Advertising and media students who want to add new skills to their job-search toolkit;
  • Podcast producers and hosts who have to create commercials for their shows;
  • And many others.
  • This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Course content

  • Intro – Course Overview
  • First Steps
  • The Creative Brief
  • How to Write the Audio Commercial
  • How to Find Performers (Voices) for Your Commercials
  • Presenting Your Scripts to Clients
  • Pre-Production: Getting Ready for the Recording Session
  • The Recording Session
  • Trafficking Your Ads
  • Outro

12 reviews for How to Create Audio Commercials that Sell

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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