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How Retargeting Works–The Complete Guide To Retargeting Ads!

$94.99 $12.00

4.88 (12 reviews)
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What you’ll learn

  • Profitably set up, manage and optimize professional retargeting campaignis
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing and retargeting tags through Google Tag Manager
  • Understand what retargeting is and how it works
  • Understand the technology underlying every retargeting and remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, and which ones you don’t
  • Understand your website visitors psychologically, and understand where they are in the funnel
  • Plan your retargeting lists and audiences to maximize profit
  • Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
  • Use Google AdWords to set up and manage your retargeting campaigns
  • Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
  • Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
  • How to use affinity audiences and in-market segments to enhance your retargeting campaigns
  • How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

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Hi, I’m Isaac Rudansky and welcome to my complete remarketing / retargeting course where you’re going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. 

Our clients often ask me, “What is retargeting and how does it work?” 

Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site. 

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit. 

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert. 

I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet. 

Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel. If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you’re remarketing with Adroll, then Adroll will supply their cookie for you to place on their site. 

All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it. The technology isn’t the important part of this course …. what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.

Retargeting remains one of the most effective forms of online advertising, and it’s used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads. 

Retargeting is so effective because it helps you stay in the forefront of your customers’ minds and enables you to bring them back to your website when they’re actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.

Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.

Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.

For much less than the price of one dinner out with the family, you’re going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • What retargeting and how does it work? 
  • What are remarketing campaigns in Google AdWords?
  • The technology behind retargeting and how “follow-me” ads actually get served
  • The history of ad exchanges and ad networks
  • How to look at your website visitors from a psychological perspective 
  • How to plan and develop your remarketing lists
  • The concepts of the buyers funnel and how to determine where in the funnel your visitors are 
  • The concept of engagement and how to use intent signals to your advantage
  • How to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timers
  • How to deploy your tags and variables through Google Tag Manager 
  • How to use Google Analytics to track the most important metrics and data
  • How to set up, optimize and manage your remarketing campaigns inside Google AdWords

… and much, much more!

So what are you waiting for? 

Click the “take this course” button now, or feel free to preview some of the lecture below. 

Either way, I really appreciate you taking the time to check out this course, and I can’t wait to see you in a couple minutes on the other side! 

Cheers, 
Isaac 

Who this course is for:

  • This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
  • This course is for you if you know that retargeting works, but haven’t been able to make it successful for your company
  • This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
  • This course is for your if you’re an entrepenuer that needs to drive a high level of engagement to your brands and products
  • This course is for you if you’re a business owner that needs their website to convert more and you’re ready to explore retargeting ads
  • If you’ve heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
  • This course is NOT for you if you’re not serious about your website traffic

Course content

  • Welcome and Introduction
  • The Digital Advertising Ecosystem: Understanding How Retargeting Works
  • Developing Your Remarketing and Retargeting Strategies
  • Planning Your Retargeting Campaigns Like A Pro
  • Using Google Analytics To Develop and Build Your Audience Segments
  • Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
  • Building Your Remarketing Audiences In Your Google Analytics Account
  • Introduction To Configuring Your Remarketing Campaigns In Google AdWords
  • Using The Google AdWords Audience Builder To Build Your Retargeting Audiences

12 reviews for How Retargeting Works–The Complete Guide To Retargeting Ads!

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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