Google Ad Grant for Nonprofits
What you’ll learn
Qualify and apply for the Google Ad Grant for nonprofits
Manage and optimize a Google Ad Grant ($10k per month)
Practically find and analyze keywords that drive impactful traffic
Analyze Ads traffic in Google Analytics
Configure Google Analytics to track real goals on the website
We want to help you effectively manage the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 next year in Google’s advertising dollars, all to help you multiply your digital impact.
There are a lot of trainings out there on Google Ads (formerly Google AdWords). Ours is the first to focus on applying strategies specific to nonprofit strategy on Google Ads. We’ll walk you through the Ad Grant application process (which just changed as of May 2019), the nuances of working with a Grant account, how to stay Ad Grant policy–compliant (and what to do if you’re suspended).
Learn how to get the Grant and optimize for impact. In this course, designed for all levels, you’ll learn:
What is the Google Ad Grant — and why it matters
How to apply for the Ad Grant
How to set up a successful Google Ads account from scratch
Key policy requirements and tips for account management
What to do if your account is suspended
Strategies for optimizing performance over time
Whether you’re just learning about the Ad Grant or you already have it but want to use it more effectively, our course will give you simple, actionable steps to increase the impact of your nonprofit SEM strategy. You’ll learn how to use Google Ads to:
Drive more leads
Gain more volunteers
Earn more supporters
Capitalize on your existing content
Build awareness about your cause
Every day with the Ad Grant brings free Google dollars that you could be spending to help your nonprofit’s cause. Sign up today to start learning how.
This is a shortened version of our full-length course. To get additional walkthroughs and tips for using Google Ads tools, visit the university section at Whole Whale’s website.
Who this course is for:
- This course is meant for nonprofit communications or marketing people at the beginner or intermediate levels of Google Ads
- This course is also well suited for agencies that work to manage nonprofit Google Ads accounts.
- Experts that already know how to run Google Ads, but not necessarily connect it to real impact and conversions for the nonprofit beyond general web traffic.
- What is the Grant?
- Why digital advertising?
- How the Ad Grant works
- Account Anatomy
- Keeping the Account
- Optimization strategy
- Measuring success
- What now