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Easy, Effective Google Grant Ads for Non-Profits

$69.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website
  • Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour’s work every 2-3 weeks
  • Understand the particular rules and restrictions on Google Grant Ad accounts, and know how to keep your account compliant and stop your Grant account from getting suspended
  • Be able to undertake keyword research
  • How to fix a Google Grant Adwords account that isn’t performing, or restore an account that’s been cancelled
  • Set up campaigns on Google Ads that will achieve real revenue for your non-profit
  • How to set up high Click Through Rate campaigns, so your account performs above Google’s required minimum of 5% CTR
  • Know how to use Sitelinks and other Ad Extensions to increase click through and conversions
  • Understand the power of Google Ads for non-profit digital marketing

Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits – Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. If a Google Grant Ad account is set up correctly and maintained well, it can drive highly engaged visitors and donors to your charity’s site.

However, many charities struggle to use their Google Grant Adwords Accounts correctly, and Google introduced new compliance rules in 2018 which have led to many charities losing their Grants.

Maximise your Google Grant Adwords account, and learn a time-efficient technique for managing them, through this course from Digital Charity Lab.

In this course, you will learn:

  • How Google Adwords work, and their power as a digital marketing channel

  • About the Google Grant and how to apply

  • How to correctly set up your Grant Adwords account

  • 3 key concepts that will help you understand Google Grant Ads

  • How to research which of your services and campaigns you can usefully promote through Google Ads, and how to prioritise your campaigns

  • How to write ad copy that makes searchers want to click

  • About Google’s rules for Grant Adwords accounts, and how to stay compliant with them

  • How to fix a non-compliant account

  • How to rescue a Google Grant Adwords account that’s not performing

  • Specific skills and techniques that are crafted for non-profits and your particular business goals and challenges

You will get:

  • Multiple articles and downloadable guides

  • A checklist and plan of action for keeping your account performing

  • A checklist for fixing a non-compliant Google Grant account

  • Templates for brainstorming Ad campaign ideas, and for creating a campaign plan

This course is suitable for:

  • Anyone working for a charity who’d like to explore the very effective digital marketing channel that is Google Grant Ads

  • Anyone who needs to set up a new Google Grant Ads account

  • Anyone needing to fix an existing Google Grant Ads account that isn’t performing, or is not complying with Google’s rules

  • Fundraisers, campaigners, communications staff, information officers

  • People with Google Ads experience who’d like to learn skills specific to non-profits and Google Grant Ads accounts


“The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you’re not following their advice you’re almost certainly not getting the best out of your grant.”

– Justin Moran, Age Action

NB: this course does not cover Google Adwords Express – my recommendation is that you do not use it as its functions are too limited. See the section on Adwords Express for more information.

Who this course is for:

  • Charity staff who want to learn how to use Google Grant Ads effectively for their non-profit or charity
  • Fundraisers, campaigners and communications teams in non-profits who would like to use Google Ads to promote campaigns, bring in donations and raise awareness
  • Anyone working in marketing for a non-profit
  • Charities who have a Google Grant Ad account that is not performing, or is failing to comply with Google’s rules – this course will help you to fix your account
  • Charities who are struggling to find the time to manage their Google Grant Account – this course will show you a time-efficient technique
  • This course is also suitable for agencies or consultants working with non-profits

Course content

  • Welcome, introduction & about Google Grant Ads
  • Google Grant Ads for Beginners – Getting started
  • The 3 key concepts you need for mastering Google Grant Ads
  • How to decide what to advertise on Google Ads, and how to prioritise
  • Putting it into practice: your keyword plan
  • Putting it into practice: creating a campaign plan and writing your ads
  • Ad Extensions – a great way to improve ad performance and promote new things
  • Care and feeding of your Grant Account – how to stay effective and compliant
  • Making the most of your Adwords account
  • Bonus Content

12 reviews for Easy, Effective Google Grant Ads for Non-Profits

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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