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Digital Marketing on YouTube—Complete Advertising Strategy

$94.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • How to target your ideal customers on YouTube and the NUMBER ONE targeting strategy to get started with (it’s also the easiest and usually produces the best ROI)
  • How to structure high converting video ads that keep people watching and make them TAKE ACTION (Hint: there are 4 components that you MUST get right if you want to have any chance of success)
  • Understand proper campaign strategy and setup in Google Ads (AdWords) so you can have complete control over all aspects of your ads (targeting, budget, bid, etc)
  • How to optimize your campaigns like the pros so you can maximize your results, get more efficient with your budget and SCALE YOUR ADS to as many potential customers as you can handle
  • Discover a little known method for creating LASER FOCUSED LISTS OF VIDEOS that your ideal customers are currently watching so you can run your ads directly to them — it doesn’t get more targeted than this!
  • Learn what video metrics you should be monitoring so you can efficiently move budget to your most effective campaigns and DRIVE BETTER PERFORMANCE
  • Save time and money by avoiding common pitfalls — we’ve made all the mistakes so you don’t have to
  • How to leverage retargeting so you can continually engage your audiences and move them down the path to conversion
  • And much more!

Do you want to learn how to run laser targeted YouTube ads that drive massive traffic and conversions for your business?

If so, this course will teach you everything you need to implement a profitable video advertising strategy on YouTube — no matter what you’re selling!

We’ve spent millions of dollars running YouTube ads on every conceivable topic — now we want to teach you the exact strategies we’ve used to consistently drive targeted traffic, leads and sales with this BRAND NEW video advertising course.

And the best part, you can learn these cutting-edge strategies completely risk-free with Udemy’s 30-Day Money-Back Guarantee. If you don’t feel what you’ve learned will help take your business or website to the next level with video ads, you’ll receive a fast and friendly refund.

So what are you waiting for?

CLICK THE ADD TO CART BUTTON NOW and grow your business with video today!

This is a living course — which means we’ll be continually adding to it and including the most recent and up to date best-practices as the YouTube platform evolves over time.

And by enrolling now, you’ll get lifetime access to this content and be locked in to all future updates — plus you’ll get access to a thriving community where you can ask questions and engage with other students in the course.

All on any device, and on your own schedule.

Now you may be asking yourself, why would I want to advertise on YouTube?

There are about a BILLION reasons:

  • YouTube has over 1 billion users — that’s about ⅓ of the entire internet

  • Over 1 billion hours of video are watched DAILY on YouTube

  • On mobile alone, YouTube reaches more 18-34 year olds than any TV network

  • 95% of ads are viewable and played with sound on — it is easier and faster than ever to get your message in front of your target audience

Ok. YouTube is huge.

And this course will teach you how to get your message in front of anybody you want. Whenever you want.

Don’t miss out on this opportunity to engage your prospects like never before.

Here’s exactly what you’ll learn when you enroll:

Section 1

Confused about video advertising? You won’t be after this section. In addition to the basics, you’ll learn our number one strategy for targeting your potential customers. This is the secret sauce that makes everything work.

Section 2

There is a format for high converting YouTube ads. And in this section, we show you what it is.

Section 3

Time for a quick overview of Google Ads (AdWords) and some best practices to get you started. We also talk bidding and make sense of all the additional targeting options you have at your disposal.

Section 4

Introducing Placement Targeting! This is where we get down to business and deep dive into the full targeting strategy of this course. Wondering how to generate lists of videos your customers are watching? We’ll show you how.

Section 5

Campaign Strategy. Here we make sure we are using the right structure and make sure we have proper tracking. If you ain’t trackin’, it ain’t happenin’!

Section 6

Time to build that first video campaign! You’re going to love this one. We leave no stone unturned and show you the best setup options to ensure success.

Section 7

Here is where you the magic happens. It his section you’ll learn how to analyze, exclude, and expand your campaigns based on performance data. This is how you scale what’s working and kill what’s not.

Section 8

There are common pitfalls that should be avoided. They are costly and annoying. Here you’ll learn what they are so you can save your budget and time for what’s working.

Section 9

BONUS! Want to show ads to people who’ve viewed some of your videos? Now you can! This is a crash course on video retargeting.

Section 10

Now you’re an expert. Here we reflect on what we’ve learned in this course and tie up any loose ends.

Each of these sections will build upon the last and give you a crystal clear understanding of how to implement a successful YouTube advertising strategy for your business or company.

By the end of this course you’ll have everything you need to drive targeted traffic, leads and sales with YouTube Advertising. Remember, it’s totally risk-free to get started.

Are you ready to harness the power of video?

Enroll now and grow your business with video today!

Who this course is for:

  • Anybody looking to open up new advertising channels for their company, website or business
  • Marketing professionals looking to develop in their career and add new skills
  • Business owners looking for new ways to raise awareness (or drive sales) in a cost effective way
  • Seasoned AdWords pros looking to add more tools to their tool kit
  • Anybody aspiring to reach new customers, grow a brand or drive conversions on their website

Course content

  • Introduction
  • How to make a great Youtube video ad
  • Understanding Youtube & Adwords setup
  • Placement targeting strategy
  • Campaign Strategy
  • Building your first campaign
  • Monitoring and Optimizing Your Youtube ad campaigns
  • Common Pitfalls & Questions
  • Conclusion
  • Bonus Lecture: Retargeting campaigns on Youtube

12 reviews for Digital Marketing on YouTube—Complete Advertising Strategy

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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