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Digital Ads Certification: Learn to Sell Digital Ads Today

$94.99 $12.00

4.88 (12 reviews)


What you’ll learn

  • How to sell digital ads
  • How to grow to a $1,000,000 a year business
  • To sell digital without any upfront investment
  • Pros and Cons of Social Media
  • Pros and Cons of Display Advertising
  • Pros and Cons of Search Advertising
  • Pros and Cons of OTT (Over The Top)
  • Pros and Cons of Video Ads
  • How to find new clients
  • How to grow local and small clients into large yearly spenders
  • How to determine KPIs and success metrics

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UPDATE: Just added Bonus section, How to Create a Facebook Ad Campaign. We walk through how to actually go live with your first social media ad campaign after selling it through to a client.

Over the past 5-10 years advertisers have shifted budget from traditional media (TV, Radio, Print, OOH) to digital solutions. During that same time frame consumer habits have shifted to spending more time on digital devices than traditional media.

Media professionals have had to adapt to these changing trends by not just changing their sales pitch, but starting to offer new digital products in order to compete.

However, if you don’t work for a digital company it can be confusing to figure out how to start selling digital ads. It’s not enough to just know about them, you need a plan to actually add these products to your sales tool kit.

In this course I’ll walk you through digital advertising basics and show you how you can start selling and executing digital ad campaigns TODAY. I’ll then show you how you can scale your local clients to regional and national deals, and how to take advantage of whitelabeled third-party solutions to scale your digital advertising sales.

Course Subjects:

  1. Introduction: What we’re going to cover in this course

  2. Media Trends: Review changing consumer and ad spending trends and how some major companies have adopted

  3. Define Digital Media: Review each media type and their Pros and Cons

    1. Social

    2. Display

    3. Video

    4. Search

    5. OTT

  4. Awareness vs. Direct Response: How to identify the type of campaign your client needs to run

  5. Targeting Options: How can we find our audience in a digital setting

    1. Behavioral

    2. Contextual

    3. Demographic

    4. Location

  6. Data Platforms: What companies actually collect and sell data to digital advertisers

  7. KPIs & Success Metrics: How should we define success for each campaign

  8. Pricing Models: How to buy and sell digital ads (No more points and GRPs)

  9. Benchmarks & Building a Proposal: Using Performance Benchmarks to determine client budget and create a proposal

  10. Finding Clients: Who can benefit from digital advertising

  11. Starting a Conversation: Open the doors with new clients and address their questions and concerns

    1. Three questions that you can use to build a plan

    2. Common Client Questions & Answers and how to respond

  12. Expanding Your Reach: Get those first clients to increase reach and spend by scaling to regional and national deals

  13. Self-Serve Platforms: Start executing campaigns with self-serve platforms TODAY

    1. Google Adwords

    2. Facebook Power Editor

    3. GroundTruth Ads Manager

  14. Going Pro: Using white-labeled solutions to really scale your business and offer more solutions to your clients.

  15. Thank You: Recap and additional resources

Real reviews from my other classes:


Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit

★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour

★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” – Jean C


Digital Advertising & Marketing 201

★★★★★ “When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” – Suryameet Singh

★★★★★ “Comprehensive overview…detailed!” – Kaithlean Crotty-Clark


Introduction to Programmatic Advertising

★★★★★ “I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla

★★★★★ “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody


Who this course is for:

  • Traditional media sellers
  • Small business owners
  • Entrepreneurs
  • Advertising agency’s
  • Local radio sellers
  • Local TV sellers
  • Print media sellers
  • OOH sellers

Course content

  • Introduction: What we’re going to cover in this course
  • Media Trends: Review changing consumer and ad spending trends
  • Defining Digital Media – Review each media type and their Pros and Cons
  • Awareness vs. Direct Response: How to identify the type of campaign your client
  • Targeting Options: How can we find our audience in a digital setting
  • Data Platforms: Companies that collect and sell targeting data
  • KPIs & Success Metrics: How should we define success for each campaign
  • Pricing Models: How to buy and sell digital ads
  • Benchmarks & Building a Proposal
  • Finding Clients: Who can benefit from digital advertising

12 reviews for Digital Ads Certification: Learn to Sell Digital Ads Today

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.


  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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