B2B Marketing Basics
What you’ll learn
Understand the differences between B2B and B2C marketing.
Describe the typical B2B buyer and how they should be targeted.
Create a basic lead generation marketing campaign for a B2B company.
What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?
Consumer marketing may have a sexy reputation, but don’t sell B2B marketing short–there’s very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.
In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
Who this course is for:
- Anyone interested in how marketing works in a B2B environment.
- B2B Marketing Introduction
- The Marketing Mix
- Target the Right Audience
- B2B Marketing Functions
- Wrapping It All Up