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Alan Sharpe’s 20-Hour Copywriting Masterclass

$149.99 $12.00

4.88 (12 reviews)
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Description

What you’ll learn

  • Write copy that persuades
  • Start a freelance copywriting business in seven steps
  • Write compelling landing pages
  • Write eCommerce product pages
  • Write persuasive B2B white papers
  • Write engaging B2B emails (cold emails and lead-nurture emails)
  • Avoid the top-10 common copywriting blunders

Your success as a copywriter depends on your ability to persuade. As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

Welcome to my Copywriting Masterclass. I’m your instructor, Alan Sharpe. I got started as a copywriter in 1989, before the internet, before Google, and before Facebook, Instagram and Twitter. I’ve written in all of the channels—offline, online, outdoor, mobile and broadcast. I’ve written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.

In this copywriting masterclass, I teach you how to write copy that persuades people to take action. I teach you the tips and tricks I’ve learned in more than thirty years of writing effective, engaging, persuasive copy. At the end of this masterclass, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades.

COURSE STRUCTURE

This course consists of a whopping 20 hours of video training spread out over 11 modules and 196 lessons.

Module 1: Copywriting for Beginners Part 1 of 3: Seven Vital Questions

The hardest thing about copywriting isn’t knowing HOW to write. It’s knowing WHAT to write. Your challenge as a copywriter isn’t your ability to write compelling copy. It’s your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions.

This module defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. It includes a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter.

It goes into great detail about the seven questions you must ask before you can write great copy. We’ll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy.

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“One of the best copywriting courses out there. If you’re a seasoned copywriter then this is not for you, but for beginners or anyone who does not know anything about copywriting then this course is gold. The instructor is direct, doesn’t fluff around, doesn’t waste time and the entire course is short but very content-rich from beginning to end. I didn’t feel that any second was wasted during the course. A+++” Mukidasu

“So far I am very impressed with this course, Alan is an excellent teacher, he keeps your interest all of the time and really makes Copywriting sound great. Now that I have completed the course I would like to say that I am very impressed with the course. Alan really is a fantastic teacher. I have already purchased the next course Copy writing for Beginners – Part 2 and I cannot wait to get started with it. I would definitely recommend this course to anyone who is a beginner, learning Copy writing, I am sure that you will be as impressed with Alan and the course.” Yvonne Culverwell

“Thank you for teaching how to copywrite in such a systematic, well thought out manner. I used to think that it was sheer talent, but with this course, I realised it is possible to write great copy with practice, using your methods.” Ng Yea Lin

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Module 2: Copywriting for Beginners Part 2 of 3: Headlines & Openers

The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. This module teaches you how to do the toughest thing in copywriting—grab and keep attention.

You’ll learn the two things that every headline you write must accomplish. I’ll show you an original way to brainstorm headline ideas that are creative and original. You’ll learn nine ways to write headlines that stand out and grab attention. We’ll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.

You’ll discover why your opening lines is the most important line in copywriting, after your headline. We’ll look at the many creative ways you can start your body copy. And I’ll share with you the unique challenge I face in writing opening lines.

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“Great course. There is so much knowledge packed into it. Definitely recommend to anyone curious about this subject, especially first-time students who are looking to apply this as a career.” Joshua

“I love this series as it is very basic for someone like me who likes to write but has never thought about copywriting. I love his relaxed conversational tone and easy going nature. I have a better understanding of what copywriting is and am looking forward to the third part in this series.” Willie Chavis

“This is a great course for those who want to improve their copywriting skills,especially if you’re a beginner. Alan will talk you through the most important parts of writing good headlines. You will not be disappointed. If you decided to get this course, make sure you get part 1 and 3 as well. It’s an awesome series!” Tula Raphala

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Module 3: Copywriting for Beginners Part 3 of 3: How to Persuade

Your success as a copywriter depends on your ability to persuade. As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

  • learn how to give your sales pitch a proven structure

  • learn how to write using features and benefits

  • learn how to write copy that overcomes objections

  • master testimonials, guarantees, deadlines and other tactics that persuade people to buy

  • discover why your copy needs an offer

  • discover the two main categories of offers

  • learn the many ways you can use offers to boost the power of your copy to persuade

  • learn how to write subheads and photo captions that keep your potential buyers engaged in your copy

  • learn how to make your copy more effective by making it conversational and personal

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“I am not a writer. I started off completely ignorant about copy-writing. Now, not as much. Great in-depth explanations for terms that I didn’t have pull up on Google. Very appreciative of the instructor and course layout. Definitely seeking out more of Alan’s courses to build on what I learned. Thank you!” Jacquie Dear

“This course is extremely helpful. I’ve been copywriting for a year and was in a rut. Sure I sold a lot of products because I am an influencer on YouTube. But when the sales started to stagnate. I needed to improve my skills. I originally bought the headline course. I loved it, it was everything I was looking for so I bought this course too. It was the best decision I made. To learn copywriting from a pro like this would of costed thousands. I’m going to get every single course and treat it as if I was getting a university degree in copywriting. I’m mixing and matching your methods with others. But still, it was an amazing course.” John Dole

“I want others to know this course gives you steps you can apply as a copywriter. Exactly what I needed!” Arthur K Walker

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Module 4: 30 Copywriting Secrets from the Best Ad Campaign of All Time

In this module you’ll learn how to write copy that grabs attention and motivates prospects to buy. I designed this module for anyone who wants a shortcut to learning how to write great copy. By the end, you’ll be able to write copy that gets noticed, gets read and gets results.

You and I will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.

You’ll see how a successful ad is built. We’ll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humor, irony, keys to being original, endings, and plenty more.

This module contains no theory—just dozens of examples of copy that works, and a detailed explanation of why it works.

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“This course was absolutely phenomenal!!! Thank you for this course. You answered so many questions I asked myself when it came to copywriting and structuring ads. This course gave a literal treasure trove of examples and ideas that a person could apply to their own use for marketing. I remember seeing and reading these VW ads when I grew up in the 70’s, and this course just broke down everything and more about why they worked. But most of all, nothing is beyond myself or any other person to use these exact same techniques that VW has used. I can see these techniques being used for my website, my blogs, social media ads, you name it; this gave me too many ideas to try out. For sure, I’m going to watch this entire course from beginning to end again, probably at least three more times. And I will take notes along the way, so that I can start putting all of this knowledge to use. Thank you so much. This was beyond worth paying for!!!” Dana Solomon

“I love this course and love the presentation. I love the analysis of undisputed great copy. And, I really appreciate the effort Mr. Sharpe put into developing and delivering such a fine course. I plan to enjoy it and to benefit from it many times.” Devin Bounds

“I really enjoyed the course. Well thought out and great case study. The course was well paced with great examples and explanations. It was great to review the ads of such a great campaign.” Freddy Vallozzi

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Module 5: Online Copywriting: How to Write a Profitable Landing Page

A whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses.

But there’s your challenge. Most website visitors don’t want to give you their name and email address. Website visitors are the online equivalent of retail shoppers who are approached by a salesperson. Offline, the salesperson asks, “May I help you?” And how do you reply? “No thanks, I’m just looking.”

Online, those infuriating pop-up ads ask you for your name and email address, and what do you do? You say, “I don’t think so.” And you click away. This is where lead magnets come in. A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead. But ONLY if your landing page is effective.

This module teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this module, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you’ll know how to write direct-response copy that generates online sales leads.

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“I enjoyed this course. I was always writing huge copies or long form sales copy. I couldn’t understand the ad format. This helped and I bought all his courses. It is like being mentored by a world class copywriter. This course is very practical and highly recommended if you struggle to write ads.” John Dole

“Excellent. Highly recommended A++++” Alexandre Therrien

“Very helpful. Even Better the 2nd Time.” Robert Riley

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Module 6: How to Write Persuasive Product Pages

You face three challenges when selling products online:

  1. The sales process starts long before buyers land on your product page

  2. Potential customers can’t handle your product

  3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy

To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this…

12 reviews for Alan Sharpe’s 20-Hour Copywriting Masterclass

  1. Luis Brito

    I can definitely see this course helping breaking through that initial barrier when it comes to learning a programming language. I’m positive I’ll finish it and hopefully master python by then.

  2. Abdallah Galal Abouhussein

    I would like to share my personnel experience, i`m very pleased and happy for taking this impressive course because Dr. Angela always makes it simple and easy to understand and always makes a precaution section before or after any bug that may appear to some students and also write or record the solution for us, and each word she said is very real and easy to understand.
    Thanks Dr. Angela
    Abdallah Galal

  3. Jiaqing Fan

    Very good course. Dr Angela explains things very clearly. The exercises are interactive and helpful.

    Angela’s voice is like ASMR in most lessons. So you won’t lose focus?

  4. Jaime Sánchez Blanco

    Every concept is very well explained so you can assimilate it, and the teacher insists in practicing daily to get the habit of programming. It really motivates to keep studying and practicing every day.

  5. Bradley Carouthers

    3 days in and I’ve already learned more than other training programs where I’ve put months in. Her teaching style is both efficient and effective.

    Edit: Now on day 29 and the course has held up my expectations and hopes. The rise in complexity is not too sharp, and every day feels like an accomplishment. Angela takes her time to explain things without rushing, yet is able to pack tons of information in nuggets of time.

    Still recommend supplemental exposure for a more wholesome grasp. Though, this should be quite enough

  6. Tommy Prévost

    Very good course.

    PROs: lots of coding exercises, clear explanations, great examples, adapted to 2021’s reality.

    CONs: past the first 30 lessons, many similar coding hands-on.

  7. Quang Tu

    I love all the lectures and challenges of this course. I finally find myself in love with coding. This is definitely a fun course. Thank you Angela for this great course.

  8. Fortunate Eze

    This course is nothing short of AMAZING. The level of love and sincere desire to see students succeed present in this course is a rare sight. This course is fun, it’s challenging, it’s suspense-filled, it makes you feel good about yourself solving those challenges. You don’t take this course and memorise codes, you take it and you know what you’re doing because you literally do it yourself.

    It couldn’t possibly be any more obvious that Angela brought out her whole heart, time, energy and resources to give us a course that if priced based on it’s value, many of us certainly can’t afford. I mean, she kept advising and encouraging us to keep going, because she knows the road could get bumpy, she made a few jokes and used funny animations so we smile along the way keeping it fun. Why some people can’t see this and would rather subscribe to trying to bend courses to fit their own personal preferences is beyond me, but I guess people will always be people.

    Dear Angela, I cannot speak for everyone but I certainly can speak for myself and I’m saying thank you. The efforts you put into making this course outstanding didn’t go unnoticed.

    Let as many of us as appreciate your efforts make you happy and energize you to create more life changing courses for us.

    Cheers.

  9. Chendaniel

    Just the course fits me. Learn by doing, it is easy to start and just follow the flow and at day 15 you realized how to program in Python. Then the magic happen. I am on day 27 and I am looking forward to start a new section everyday.

  10. Caspar Cheng

    Angela is my favourite teacher on Udemy, her courses always come with clear and concise demonstration, make it really easy to understand the content. Meanwhile, she also provide a lot of tips to encourage us moving further on the way of coding. I’m definitely a super fan of her. I had finished her web development boot camp and now I’m learning Python 100 days of code. This course is amazing as she provided one particular project for each day’s learning, which is, really useful and handy. Also, those projects are really interesting and won’t let me feel disappointed about myself. Although some of them are a little bit difficult, they’re still resolvable after some struggling and searching online. I’ll recommend this course for those who really want to learn Python well and write real python projects from scratch!

  11. Jonas Weber

    The course was awesome in the first half! Really helped me to get back to programming and learning new techniques. Also the course got way to much focused on web development in the second half, which I’m not really interested in and is redundand to your dedicated web development course. The lack of videos in the last quarter was rather sad. I really would’ve liked some video explanations for pandas and matplotlib. The challenges and capstone projects were great and challenging!
    All in all I can really recommend this course for beginners and those who want to learn python and/or get back to programming!

  12. Rohit Prasad

    Angela is the best teacher I have ever experienced. The way she explains all the topics and makes use of it in the projects is commendable. Thank you so much Angela for this course.

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